Noa Lembersky avatar
Written by Noa Lembersky
Updated over a week ago

In this article, we provide an overview of Forwrd, the no-code data science platform for GTM teams.

Understanding Forwrd's Core Purpose

Forwrd is designed to empower non-technical GTM leaders to predict outcomes and enable their frontline teams with forward-looking insights, without relying on anyone – saving a fortune in resources and fueling efficiency by accelerating the pace of iteration.

Key Use Cases

  • Lead Scoring - Focus on sales-ready leads with AI. Set your KPI and Forwrd will dig into your data and build a scoring model based on factors highly correlated with your business goal.

  • Account Scoring - Identify High-Value Accounts with AI. Accelerate your ABM by detecting your most promising accounts and reaching out to them based on top engagement signals.

  • PQL Scoring - Activate More Trial Users. Identify sale-ready trial users and give your sellers the insights they need to seal the deal.

  • Customer Scoring - Stop Churn in its Tracks. Identify at-risk customers, gain deep insight into their issues, and help your CSMs to drive better retention outcomes.

  • Warmth Meter for HubSpot - Automatically identify your most engaged contacts. Our AI creates activity-based cohorts from HubSpot data, making it easy for GTM teams to prioritize contacts that need attention.

Key Features

  1. Data Integration:

    • The accuracy of Forwrd’s predictions depends on your data. Connect all of your customer data sources in seconds to achieve optimal predictions.

  2. Data Analysis:

    • Before building a predictive model, Forwrd needs to analyze your historical data, compare it against your business objective, and reveal the factors and values with the highest correlation to your objective.

  3. Predictive Modeling:

    • After you surfaced the factors most critical to your business objective, Forwrd lets you build a predictive scoring model with one click.

  4. Data Activation:

    • Turn predictions into action. Seamlessly sync predictions into your existing business processes. We offer three options for delivering insights to your frontline team.

Typical Users of Forwrd Within the Organization

  • Executive Leadership and Strategy Teams: Leverage insights for strategic decision-making.

  • Sales and Marketing Professionals: Optimize sales and marketing strategies for increased conversion rates.

  • Customer Success Managers: Proactively manage customer relationships and identify expansion opportunities.

  • Data Scientists and Analysts: Uncover patterns, trends, and actionable insights within vast datasets.

No-Code Interface for Seamless Utilization

Forwrd ensures accessibility for professionals across departments with its no-code interface. Regardless of expertise level, teams can seamlessly navigate and benefit from the insights generated.

Ready to harness the full potential of Forwrd? Contact our support team for guidance on implementing Forwrd effectively. Discover how Forwrd empowers businesses to make informed decisions, drive growth, and achieve success through data-driven insights.

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