Introduction to this integration
Adding AWS Athena to Forwrd makes it easy to analyze and score your leads and customers by matching historical data (i.e., engagement, firmographics, demographics) against a business objective, to ultimately predict who will convert and why.
Here are some examples of use cases:
Predict which leads will become MQLs
Predict which MQLs will become Opportunities
Predict which Opportunities will become Paying customer
Predict which Customers will Expand
Predict which Customers will Churn
In addition to Athena, you are encouraged to add more data source, in order to develop a holistic, unbiased scoring model that takes into account ALL relevant user touch points.
What you need to get started:
A Forwrd.ai account
Athena authentication
Option 1: Athena ARN Role
Option 2: Athena Access Key + Secret Key
S3 Output URL
Athena Catalog
Setting up the integration
Click the 'Sources' icon on the Forwrd back office.
Click the '+NEW' button to create a new source and choose Athena.
An 'Athena connect' will pop open, click NEXT.
Add your connection parameters
ARN Role Authentication: add your Athena ARN, Athena Region, S3 Output URL and Catalog.
Keys Authentication: add your Athena Access Key, Secret Key, Athena Region, S3 Output URL and Catalog.
Once the connection is completed, you will see the Integration source added.
You can click the 'three dots' icon to see more functions you can perform with this source. For example, you can share this source with another team member who uses Forwrd, and you can also test the connection to this source.