In this article, you will learn how to connect Oracle Eloqua to Forwrd and how to use it as a source when creating a scoring model.
Introduction to this integration
Adding Elequa to Forwrd makes it easy to analyze and score your leads and customers by matching historical data (i.e., engagement, firmographics, demographics) against a business objective to predict who will convert and why.
Here are some examples of use cases:
Predict which leads will become MQLs
Predict which MQLs will become Opportunities
Predict which Opportunities will become Paying customer
Predict which Customers will Expand
Predict which Customers will Churn
In addition to Elequa, you are encouraged to add more data sources to develop a holistic, unbiased scoring model that takes into account ALL relevant user touchpoints.
Prerequisites
Before you connect, please make sure that your Oracle Eloqua account has the following permissions:
Consume API
Manage Contacts
Manage Data Import
Manage Data Export
Setting up the integration
Navigate to the 'sources' tab.
Now click 'New Source' and select Eloqua.
Add a name to your connector (for example, Oracle Eloqua Integration) and click 'Next.'
Set your related Eloqua user name and password (that has the permission mentioned in the `Prerequisites` section). Click `Authorize`.
Once the connection is completed, you will see the Integration source added.
You can click the 'three dots' icon to see more functions you can perform with this source. For example, you can share this source with another team member who uses Forwrd or test the connection to this source.
